If a shopper can’t read what’s on your website, it’s understandable that they won’t be comfortable purchasing from it.
Media translation is so important because it allows you to reach and convert new customers. In this case, internationalization refers to the company's efforts to translate its landing pages, website, Facebook ads, and videos into the native languages of their target markets. “Internationalization really was the silver bullet that has allowed us to keep finding new customers.” “We really tried everything: more emotional ads, the same ads with different viewpoints… the thing we had the most success with was internationalization,” shared Andrew Bedell, head of marketing for KeySmart. Why is it important to translate media and images?Īs KeySmart can testify, media translation can be the breakthrough to successful market expansion and revenue growth, especially if your sales have been stagnating. But if mishandled or done improperly, it can cause severe backlash and damage your brand reputation in these markets. If done right, media translation can open up whole new markets for Singapore ecommerce merchants to sell globally.
This means translating everything on the webpage – not just text copy, but multimedia content as well, including images, photos, videos, and audio – into the local language of your target markets. To overcome this obstacle, sellers need to build multilingual websites. 40% have even declared that they will never buy from websites that do not provide translations in their language. That’s because 76% of online shoppers have expressed that, if given a choice between two similar products, they would choose to purchase from the website that provides information in their native tongue. Ecommerce sellers who market across borders will understand how crucial it is that their store is localized correctly.
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